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Augmented Reality Online Shopping

Posted by Music Top SIte Sabtu, 08 Januari 2011 0 komentar

Post Courtesy : Mashable

Written by Jennifer Van Grove

Modern women dream of the day when they can buy a super cute dress or practical pair of pants online that will fit perfectly on arrival.
That day is not yet here, but two new products from Zugara and FaceCake Marketing, presented at the DEMO Spring conference, combine augmented reality with online shopping, hoping to take womankind one giant visual leap forward. Regrettably, they also fall short of that mission.
Swivel, from FaceCake Marketing, taps into Microsoft Kinect's motion-sensing technology to offer a virtual at-home dressing room. Users grab an item of clothing or accessory, and get to see how it could look in real life. Shoppers can select a background to see how items translate to settings, say a ski slope.

In demonstrations, Swivel feels more like a game than a shopping tool. Clothes shopping, more than any most areas of commerce, is a matter of precision. Will the clothes fit in a flattering way? Will the real-world fabric or color, which may be a shade different from its on-screen counterpart, still compliment your skin? Is that pair of shades just the right shape for your face? Swivel could make online shopping more entertaining, but won't solve many of your real e-commerce challenges. At least for now.
Zugara's solution is the Webcam Social Shopper. It is equally appealing in principle, and disappointing in practice. It will work for anyone with a webcam-enabled PC. Visit a partner retailer's website, hit a button to try on apparel and see first-hand if a style is right for you. You can also snap a photo and share it on social networks to solicit feedback from friends.
Despite the delight of experiencing something avant garde and high-tech, I found trying on several dresses to be terribly disappointing. Not one came close to fitting the on-screen me. If augmented reality cannot help me envision the real thing, there's nothing real about the experience at all.

Neither Zugara or Swivel will be a panacea for marketers, brands or retailers, who are looking to lower the rate of returns. Swivel's virtual shopping experience creates a false sense of hope, while Zugara layers items in a way that could discourage sales, not improve them.
For now, women (and men) are still best served with a more practical product like Polyvore for creating new looks.
Image courtesy of Flickr, doublebug
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Judul: Augmented Reality Online Shopping
Ditulis oleh Music Top SIte
Rating Blog 5 dari 5
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